“It is necessary that people work together in unison toward common objectives and avoid working at cross purposes at all levels if the ultimate in efficiency and achievement is to be obtained.”

– Dave Packard

HP's Corporate Objectives have guided the company in the conduct of its business since 1957, when first written by co-founders Bill Hewlett and Dave Packard.

Customer loyalty

To provide products, services and solutions of the highest quality and deliver more value to our customers that earns their respect and loyalty.
Underlying beliefs supporting this objective:

• Our continued success is dependent on increasing the loyalty of our customers.
• Listening attentively to customers to truly understands their needs, then delivering solutions that translate into customer success is essential to earn customer loyalty.
• Competitive total cost of ownership, quality, inventiveness, and the way we do business drives customer loyalty.